Do Dentists Need Digital Marketing?

The answer is yes! Some dentists think that their professional skills are strong, and word-of-mouth reputation is enough to attract customers, so they don’t need online marketing. Little do they know that with the popularization of the Internet and the change in consumer habits, the competition among dental clinics is becoming more and more fierce. Imagine if you happen to have a dental problem, and there are 20 clinics within a radius of 10 kilometers from your home, how would you choose? The first choice is definitely to do some homework on the Internet to help yourself make a choice. So at this time, clinics that do a good job in digital marketing can get more new customers.

What is digital marketing?

Digital marketing refers to the promotion of services and attracting customers through Internet platforms such as search engines, social media (including Facebook. Instagram), and Email. Today’s times are changing, and the best way to cope with these changes is to change. Dentists should also learn some digital marketing methods to help themselves get new customers.

What are the most common digital marketing?

• First, you can take some photos of the indoor environment of the clinic, or record a simple video, and display them online, which can be your website or social media, so that new customers can see the internal environment of your clinic first, and use the decoration environment of the clinic to capture some users.

• Secondly, display the photos and profiles of the doctors in your clinic on the Internet platform, especially the areas they are good at, whether it is dental beauty, orthodontics, or implant experts, etc., so that patients can choose the right dentist for themselves.
• It is best to set up a patient comment area or a patient praise display area, and interact with patients through the comment area in a timely manner. New customers will trust you more when they see the positive and positive comments of old customers. Of course, we need to actively encourage old customers to write comments in the comment area. Don’t be afraid of bad reviews here. If you encounter bad reviews, we must respond in time. After comforting the patient, you can try to let the patient write a follow-up review. After the timeline is extended, you will get a particularly popular comment area.

• You can also set up a display area to show the comparison pictures of patients before and after restoration, but remember to code the patients to protect their privacy.
• Set up an effective appointment portal so that patients can make an appointment immediately after learning about our clinic online, and then we can arrange assistants to connect with patients in time to improve efficiency. It is also best to set up map navigation instructions here so that patients can rest assured.
• For the establishment of Google websites, be sure to test whether the mobile phone login is smooth and whether the page is natural, because most patients probably use their mobile phones to query this information directly, so the mobile phone interface must be kept clear and natural.
• We can also use emails for marketing, give patients scientific knowledge about dental hygiene and cleaning, and remind patients to see the dentist regularly to maintain oral health. At the same time, for old customers, you can do a good job of return visits and effective interaction through emails.

What are the practical skills for advertising

1. Do a good job of audience segmentation, such as advertising according to the patient’s location. I can only advertise to customers within a radius of 50 kilometers, because seeing a dentist is a long-term process, and the clinic is too far away from the patient, which is very inconvenient. It is difficult for patients to insist on coming to your clinic.
2. Advertise according to the patient’s age and gender. If you mainly do orthodontics for children and teenagers, then you can advertise to teenagers aged 6-18; if you mainly do implants, then advertise to people aged 30-80; similarly, if it is dental beauty, you can advertise to women. This is accurate positioning and improves conversion rate.
3. Remember to continuously monitor and adjust keywords. It is best to record each keyword change and analyze the advertising effect based on click-through rate and conversion rate.
4. While creating attractive content, you must have long-termism and long-term content plans, because digital marketing requires time accumulation and is not achieved overnight. You need to keep trying and adjusting to achieve becoming the most popular clinic in your area or attachment.

Summary: The long-term value of digital marketing

Digital marketing is not a one-day job. It insists on providing high-quality services for a long time, interacting effectively with patients in a timely manner, and displaying these efforts on the Internet platform. After the timeline is extended, you will be a trustworthy clinic and doctor. You can even try to create a professional brand image, then your time will be more valuable, and you and your clinic will be scarce products.